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  • Preeti Pujari

Salesforce is Driving Differentiation in the Retail Industry

Picture this: You enter your favorite retail store, the shoes you have been looking for are on the front rack. The employees know your name and share an additional discount for your loyalty. They make it very easy for you to make the payment by giving you a variety of options.

Simply put, they know you well enough to make your purchase easier.


In real life, you may call it an exclusive shopping experience, but in the online World it is the expected shopping experience.

Today’s retail environment is challenging for many reasons. Customers expect personalization, quick delivery, and the best deal. They are becoming more demanding in the kind of experience they want while shopping online.


This is the primary reason why retailers are investing more in Salesforce retail cloud CRM solutions to identify & build personalized shopping experience across all customer touchpoints- email, mobile, social, and more. It keeps customer's needs at the top, responds instantly, and builds loyalty.


In the midst of a global pandemic that has all but erased face-to-face experiences, there’s no better time to assess your own business’ personalization efforts. Many brick-and-mortar businesses have diverted focus to their online stores, or launched a website for the first time. If this is you, read on.


The most productive step that any organization can take to get back this “WIN” is to adapt to Salesforce Retail CRM Software and reap the benefits of this software. Salesforce CRM helps you:

  1. Identify your customer, their needs & customer journey across various stages

  2. Ease of personalizing shopping experience across various touchpoints & create a seamless experience through all channels

  3. Ease engagement between the team & customer through various communication channels

  4. Building better & faster customer relationships

  5. Create personalized & scalable customer journey and deliver the right offer at the right time to the right customer

  6. Easy data management through a single integrated platform

Whether it ends in a store or with a mailed package, more often than not, the shopping experience begins online. Salesforce CRM for retail is helping retailers keep customers’ needs top of mind, listening to what they want, and responding instantly. We @Winobell are here to help and support you each step of the way to adapt to Salesforce.


Salesforce Retail CRM Software is not just another contact system but a valuable investment to get your business at the top & put customers at the heart of operations.


After all, “Customer is the King”.


For more information on how Winobell can assist you. please reach out to us at support@winobell.com and we will be happy to schedule a free consultation.


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