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For IT Leaders and CRM Managers: Improving Overall Productivity of Salesforce Development Team

You have a team of knowledgeable and experienced Salesforce Developers and Admins, but you are not getting the productivity that you used to get. Your team grew, but delivery and efficiency reduced.

If it can be of some relief, we would like you to know that you are not the only one dealing with the performance deficiency. 80% of the participating businesses we surveyed in the year 2022 has reported significant level of degradation in the overall productivity of their Salesforce development team. 30% of the participants have reported a productivity below 50% of what it used to be.

Root Causes:

1. Accumulation of technical debt over time

2. In-efficient or manual DevOps process

3. Unstructured or missing Salesforce COE

4. Misalignment of technical architecture with business goal

5. Lack of collaboration among remotely working team members

How to approach?

Half of the problem is solved when one realizes and acknowledge its existence. You can start by performing a technical audit of your Salesforce implementation followed by a review of your DevOps process. This will help you understand the crucial gaps and how they are interlinked. This can follow by building a detailed current state architecture diagram and plan on how your technology landscape can grow in the near future and over the long term. List all the point of concerns in the order of their severity. In today’s world of Digital transformation, we must follow “Charity begins at home” and adopt an automated, reliable, and efficient DevOps process. This will help to increase individual performance, team collaboration and overall productivity.

We at Winobell follow a tried and tested approach of discovery, evaluation and redesigning of Salesforce which can guarantee transformation of your team and help you march towards your organization goals progressively.

For more information on how Winobell can assist you, please reach out to us at and we will be happy to schedule a free consultation.

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