What is Artificial Intelligence(AI)
AI is the next major shift in the world of technology which is bringing a whole new disruption and paradigm shift in the way of doing business
It’s about understanding historical data and applying what is learned to current contexts to make predictions
There is no doubt on the tremendous potential AI carries and hence every business wants to leverage it
But it’s difficult for most companies to use AI as it requires relevant data, data munging, data science resources, build predictive models and then extract intelligence
Einstein is AI in Salesforce CRM platform just ready to use without worrying about most of the hustle of implementing AI
Einstein in Sales
Sales can anticipate next opportunities and exceed customer expectations by knowing customer’s future needs
It can analyze information from email, calendars, and CRM data to proactively recommend actions like the best email response
It can analyze product images attached to a deal and use that information to suggest the best upsell and cross-sell opportunities
Natural Language Processing can dig through the text of emails exchanged with customers to estimate the likelihood of a potential sale, detect the best possible deals, identify deals a team is at greatest risk of losing, and provide recommended actions to improve the sales process
Einstein in Service
Service can deliver proactive service by anticipating cases and resolving issues before they become problems
It can automatically classify cases and intelligently route them to the right service agent
It can analyze images of a product attached to a service case and use the information to classify the case and route it to the right agent
Natural Language Processing can help route and more efficiently respond to customer emails by analyzing the written content
Einstein in Marketing
Marketing can create predictive journeys and personalize customer experiences like never before
It can intelligently score the likelihood of a customer to open an email, subscribe to a newsletter, or make a purchase
It can analyze images across Facebook, Pinterest, and Twitter to suggest the best visuals for an upcoming advertising campaign
It can even identify brands in the images whether or not they’re mentioned in the text
Natural Language Processing can be used for sentiment analysis on text to understand how customers feel about your specific brand and products
Winobell at your Service
Winobell can help you identify use cases in your org where AI can be utilized
We can offer point solutions to specific machine learning problems across various domains
We can assist in drawing the AI strategy for your Salesforce CRM based on the current usage and future road map
Our expert consultants can implement AI for your Salesforce org in a progressive manner resulting in minimal adoption effort for the end-user
We can create POC for one or more use cases around AI and enable you to make an informed decision for AI implementation